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2nd Jul 2019

1 mins

Data-driven productivity project with Norican

“Data is the new oil” is a quote credited to Mathematician Clive Humby, who back in 2006 proclaimed that data would be as valuable as oil. Fast forward to 2019 and the plethora of successful data-driven companies in the market, such as Google, Twitter and Facebook; arguably proves him right. However, that’s where the comparisons between oil and data stop – although a rare commodity, once oil is found the process of refining it and selling it is very straight forward. Whereas data is easily and readily collated by all businesses, but how best to use it eludes even the biggest.

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